learn from the United States

September 13, jinrongjordan posted a message: "All information class air network channels all the shelves in the home, including finance, technology, sports, news, entertainment Dengjun not open, NBA Chinese mobile phone official website will also hang." issued to the news has aroused widespread attention, only half a day and has hundreds of forwarding number. jinrongjordan also revealed in the micro-Bo, September 13 at noon, was cut employees to sign a resignation letter, in the compensation received N +1 the day after being asked to leave the company.
This can not help but think of business in 2011 SP layoffs, this time swtor will again lead to layoffs SP? KongZhong wireless portals have been abandoned this dream it?
IT sector is hardest hit
Air network service mainly in mobile phone games, wireless value-added, kong.net and Internet games for the four core, this is the hardest hit by layoffs kong.net. September 13, journalists open air mesh kong.net, occasionally can not open, the information is still able to click part of the visit, the content is still updated. But the content is no longer a Glance page displays the information part is placed in the bottom of page shows the contents of the air net weakening of information.
Reporter to verify the layoffs in the air network, its staff, told reporters the issue of air networks do have redundancy on the grounds that "in order to adapt to new market changes, the relevant personnel to do more reasonable step adjustment. Retrenchment only wireless portal ( kong.net) sector, the ratio is 5%, rather than speculation that the 15% to 20%. "
In 2011, the air network Buy Swtor Credits Buy Swtor Credits also announced layoffs of 15% to develop mobile Internet services, will invest a lot of money to build kong.net. After a lapse of four years, laid off again when the air network is mainly for the department for kong.net, can not help but sigh.
Contact reporter hopes to interview friends Bo dismissed employees, but of his or her contact colleagues have expressed unwillingness to bring the matter. Sina, many kong.net sector employees in the microblogging once said the team had the common struggle against the memory of time, there are many onlookers sigh, miss, critical and so on. Crooked jack bloggers called themselves "the next to be laid off peers."
Response to a double attack
Although the air is to network claims that the layoffs to adapt to market changes and business direction of the adjustment, swtor is normal personnel changes, but from the adjustment of the air network and the recent series of earnings data, we can see that not the case.
Air network in the second quarter results, KongZhong wireless Internet second quarter operating income of $ 890,000, decreased by 13% sequentially, and only the second quarter, operating income of $ 35,270,000 of total 2.5% of the site very small contribution to revenue, gross loss of 6.5 million, net profit down the site. In addition, look at the air net earnings over the years, wireless Internet revenue has remained in the millions of dollars, failed to produce a satisfactory report card. Four years, a serious imbalance between input and output, presumably KongZhong important reason for the adjustment.
This year in July, instead of KongZhong CFO Jay Chang as Yang Ning co-founder director, the Internet in the field of financial experts, senior analyst and took only two months, the air network that no improvement has abandoned the revenue of wireless Internet part, see Chang Fu-air network of experienced financial situation some careful analysis. Financial writer, business operations specialists Dingxi slope that cuts the air network as a board member with Chang Fu-time distance two things very close relationship that exists between the two, and from the identity point of view, CFO Jay Chang as one of the important tasks is to control the company's financial costs.
Dingxi slope that KongZhong layoffs for two main reasons: First, the portal to the field of wireless Internet penetration, such as Sina and other sites; second mobile phone Internet browser as a user's main entrance, air network, and other advantages of the site more professional SP weak. No improvement for a long time mobile Internet services, the abolition of the air network selection information type of content, portal and mobile phones is the deal with the pressure of the browser measures, Dingxi slope stressed: "to give up not good at business and concentrate on making money doing mobile games business. "
SP fields as well-known enterprises, whether the air network redundancy and other enterprises will affect the wireless Internet? Dingxi Singapore do not think, he said: "The information content for some job cuts, have little effect on other businesses."

Community, reading and games will be the focus of
CNZZ statistics show that as of early May 2011, China's mobile Internet applications daily number of Internet users close to 1500 million, compared with the same period in 2011 increased by 38%; use other Internet applications, the number of intelligent devices about 6.5 million people, compared with the same period in 2011, an increase of 47%. But compared to the hundreds of millions of mobile phone users, wireless Internet of Things also has a broad development space, SP business imperative is to stimulate the enthusiasm of the user.
Second quarter of 2011, part of the air network mobile games gross profit was $ 5,550,000, compared with the previous quarter, an increase of 53%. KongZhong reported a recent period, the game part of the rapid growth and value-added services, and air network to become the focus of revenue sources. Therefore, KongZhong the staff: "Wireless Internet business line to follow the characteristics of wireless Internet users characteristics and air networks, the future development of community, reading and game-focused content." Open Air Network home page, filled with the company flagship game introduction of newly developed on-line games and so on.
Dingxi slope that should not blind KongZhong layoffs wireless Internet prospects look bad, "Wireless technology is the trend of development of the Internet, the Internet and wireless Internet business model is simply to sell advertising or charge users in two ways, only a input and output of the problem. "
Uncertain future transformation road
Through the wireless Internet sector earnings on revenue and profit figures look bleak, kong.net sector will lose. "The most obvious is the NBA lost mobile phones official website, the website of the ads often appear in the CCTV, advertising must be very high. Take down information and put the novel and play, because these are displayed on earnings profit growth." Poe told Dingxi reporter.
The face of intense industry competition, Dingxi slope that similar types of enterprises KongZhong indeed advantages of the project should be developed, "wireless Internet compared to other areas of opportunity, which is a little more, including applications and games. Companies need to find the competitive differentiation advantage (310,368, fund it), was able to survive the fierce competition. "
Information network in the abolition of the air content, the layout has already begun, "Mobile Games + Internet games" model, the acquisition of gaming companies and large contractors network, the Internet gaming to the traditional infiltration, hopes to draw on the maturity of the traditional Internet model, expanding its own power, seeking to survive.
Kai-fu Lee said China's wireless Internet entrepreneurs can learn from the United States is now a mature business model, development with potential commercial value of the wireless value-added services.
The transformation of an uncertain future air network, but swtor can be concluded Buy Swtor Credits Buy Swtor Credits that, whether the formation of the competitive advantage of differentiation is the key to success.

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